Ensuring Successful COVID-19 Vaccination Campaigns

Key Learnings

Overall

1. It is critical to bridge the technology gap through direct volunteer outreach, registration and appointment booking support.
2. Identification and inoculation of priority population groups such as healthcare workers, delivery staff, hotel and restaurant staff and informal sector workers like maids ensured equitable coverage

Urban Contexts

1. Creating an enabling environment in urban areas by setting up drive-through vaccination centers and special camps at worksites, housing societies, residential welfare associations (RWAs) and industrial sites.

Rural Contexts

1. Addressing the root concerns and fears of vaccine hesitant populations through deep engagement with community leaders
2. Culturally relevant communication strategies help counter vaccine hesitancy. Contextualizing campaign messages, whether through local languages or reviving age-old traditions.
3. Partnering with trusted local NGOs, civil society organizations, religious bodies and empowering local influencers to engender trust in the community dispelled vaccine hesitancy.